Reconcile
Identify the required revenue, cost, fee and return data with their sources and missing fields.
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THE WORK / PRODUCT STUDYAPS · MARGIN X-RAY .
◎ OBSERVATORY / 03 · INTELLIGENCE / MARGIN
PRODUCT STUDY / 03 · PROFIT INTELLIGENCE
Margin X-Ray.
Revenue is visible. Contribution is harder.
A proposed SKU-level profitability audit for Amazon and marketplace sellers who need to know what genuinely drives their margins.
APS / BUILD LAB 03
THE DECISIONPROFIT INTELLIGENCECONCEPT
SIGNAL●ANALYSIS●NEXT ACTION
EVIDENCE / PROCESS MODELCONCEPT / NOT BUILT
A concept for contribution visibility
An explanatory model for a prospective product, not a live profitability audit.
- 01 / REVENUEStart with realized sales
Account for fees, discounts and deductions
- 02 / COSTSResolve true costs
Unit cost, fulfilment and returns
- 03 / MARGINEvaluate contribution
Show assumptions and uncertainty, not false precision
- 04 / ACTIONInvestigate outliers
Identify SKUs that require human verification
What does this actually prove?
Concept only. No real marketplace accounts were audited or customer gains demonstrated.
ILLUSTRATIVE WORKFLOW · NOT A PRODUCT SCREENSHOTHOW I CAN HELP
01 / THE PROBLEM
High-selling SKUs can quietly destroy margin.
Sales reports tell a seller what moves. Profit requires a more complete picture: platform fees, ads, shipping, returns and the product’s actual cost. Without consistent allocation, the best-selling SKU may not be the best business.
An ordinary margin calculator answers one product at a time. A useful product audits the entire SKU portfolio and highlights which economics deserve investigation.
02 / HOW I THINKFrom the symptom
From the symptom
to a useful decision.
Design principles for this product, not a claim that every feature below is already operational.
Calculate
Define contribution-margin rules and cost allocation, with every assumption explicit.
Investigate
Surface SKU groups with unusually weak contribution and attach the evidence behind each flag.
03 / INTERACTIVE REASONING
Explore the decision logic.
Select a situation to see how I would turn a business signal into a responsible next step. This is an interactive explanation, not a live product demo or completed diagnostic.
SCENARIO / ILLUSTRATIVE LOGIC 01 / 03
Sales up, profit down
01 / SIGNAL
A SKU has increasing GMV alongside higher fees or ad spend.
02 / INTENDED ACTION
Compare attributable cost movement and contribution before interpreting growth.
GUARDRAIL / WHAT NOT TO ASSUME
A revenue increase is not proof of improved profitability.
04 / THE REALITY CHECKWhat's real.
What's real.
What's next.
Concept / discovery
Commercial problem, target customer, proposed portfolio audit and visual direction have been defined.
Build only when evidence supports it.
Validate fee and COGS data availability, marketplace export formats, seller needs and cost allocation rules before building.
05 / SEE THE WORK
A space for the real demo.
Current image is a concept reference. A verified walkthrough, recording or external product demo can be added later without rewriting this page.
CONCEPT VISUAL / NOT PRODUCTION EVIDENCE
PORTFOLIO / MEDIA SLOT
Demonstration pending verification.
The dashboard is an illustrative concept. No marketplace integration or verified profit diagnosis is currently available.
Concept interface shown. Video walkthrough and demo URL have not been published.
NEXT PRODUCT STUDY
Explore Leak Lens Private More problems.
Better decisions.